Speaker:  Srila Prabhupada
Source: People Are Being Killed 

Nityananda-Prabhu-3Mumuksavo ghora-rupan. We are therefore restricting not to worship any other. Therefore when I started this mission many friends advised me “Why don’t you make it ‘God consciousness’?” This is bogus, God consciousness. “Krsna consciousness.” Otherwise, they’ll put so many gods. “Here is another god, here is another god, here is another god, here is another god, here is another incarnation, here is another avatara,” all nonsense. Place actual who is God. Krsnas tu bhagavan svayam. Narayana-kalah santah. So try to understand our mission. Here it is said. We have to accept the Supreme Personality of Godhead. Krsna also says, sarva-dharman parityajya mam ekam sa.. [Bg. 18.66]. “Unto Me only. Then you’ll be saved.” Otherwise you’ll go to hell.

So this mumuksavo ghora-rupan, we don’t advise that you…, either you worship Kali, or either you worship Siva, either you worship… Oh, it is all the same. yata mata tata patha. We don’t speak all this nonsense. We simply say, “Come to Krsna. Then you’ll be saved.”